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Birchard Books

Bill Birchard—Writing and Book Consultant

BOOKS BY BILL BIRCHARD

While helping leading thinkers develop and write nonfiction books, Bill writes his own. He has coverered management, leadership, the environment, health, book development, and with his latest book, how to write to transform your writing to engage readers.

Writing for Impact, a how-to book on writing, offers a brand new way to engage readers with rewarding writing. Based on years of psychology and neuroscience research, it shows how to spur readers' motivational engines, to hook them and keep them reading.

Bill Birchard wrote the book based on interviews with brain scientists and a deep library of peer-reviewed research. The book was published by HarperCollins in April 2023.

Merchants of Virtue by Bill Birchard

Merchants of Virtue tells the story of Herman Miller, Inc.’s 20-year journey to sustainability. The company has become a role model for how to make great products, take care of the environment, benefit society, and make good money—all at the same time.

Bill Birchard wrote the book after interviews with over 100 people and examining thousands of documents. The book was published by Palgrave Macmillan in 2011.